Mandatory Documentation for Livestream Sales Starting July 2026

Mandatory Documentation for Livestream Sales Starting July 2026 becomes a strict legal requirement under the Law on Electronic Transactions 2025 to ensure digital market transparency. Long Phan Consulting Company provides technical expertise to help sellers and streamers comply with mandatory disclosure obligations effective July 1, 2026. Sellers must provide comprehensive evidentiary files to streamers before any broadcasting activity commences.

Overview of livestream selling and e-commerce platforms

E-commerce activities in Vietnam are moving towards a phase of stricter legal regulation with the promulgation of the E-commerce Law of 2025 (effective from July 1, 2026). Accordingly, the current legal system has stipulated and standardized the basic concepts of e-commerce platforms, live streaming sales, and livestreamers in Article 3 of the E-commerce Law of 2025. Therefore:

• An e-commerce platform is a digital platform established to conduct e-commerce activities, including: direct business e-commerce platforms, intermediary e-commerce platforms, social networks for e-commerce activities, and integrated e-commerce platforms.
• Livestream selling is the practice of broadcasting live and online content on e-commerce platforms to advertise and introduce goods and services, and to allow orders through the online ordering function on those platforms.
• A live stream seller is someone who appears directly on an e-commerce platform to conduct live sales.

>>> See more: Regulations on livestream sales on e-commerce platforms

From July 1st, 2026, what documents must sellers provide to livestream sellers?

Required Business and Product Certifications

• Sellers must deliver permits proving eligibility for conditional business lines, such as food safety certificates, pharmaceutical licenses, or liquor retail permits.
• Technical dossiers including Certificates of Analysis (CoA), Certificates of Origin (C/O), and standard conformity announcements must be provided to verify product quality.
• Experts at Long Phan Consulting Company facilitate the preparation of legal import documents and quality declarations to satisfy Law on Electronic Transactions standards.

Specialized Advertising Content Requirements

• For goods requiring prior advertising approval like functional foods or cosmetics, sellers must provide the “Content Verification Document” issued by the Ministry of Health.
• Sellers must synchronize approved advertising content with both the e-commerce platform operator and the individual streamer to prevent misleading claims.
• Consultants audit livestream scripts to ensure verbal claims align accurately with the technical attributes authorized by state agencies like the Food Safety Authority.

>>> See more: Sales E-commerce App Notification Procedure

Responsibilities of livestream sellers as stipulated in regulations effective from July 1, 2026

• Streamers must refuse collaboration if sellers fail to provide valid sub-licenses or proof of origin for imported goods without Vietnamese secondary labels.
• Lawyers at Long Phan Consulting Company draft cooperation agreements with indemnity clauses to protect streamers from liability regarding falsified seller documentation.
• Specialists implement internal control procedures to manage the immediate cessation of broadcasts if regulatory violations or expired business licenses are detected.

Long Phan Consulting Company provides livestream sales consulting services

The complexity of the 2025 E-commerce Law requires retail businesses and individuals engaged in livestreaming to be thoroughly prepared legally to avoid penalties. Long Phan Consulting Company, as a pioneer in the field of digital business legal consulting, provides comprehensive solutions for e-commerce operations.

We assist our clients in establishing internal control procedures and building a robust legal framework for their livestreaming operations:

• Legal experts design internal compliance frameworks for e-commerce enterprises to manage document flow between merchants and livestreaming talent.
• Consultants provide detailed guidance on obtaining advertising verification permits and product disclosure dossiers for specific commodity groups.
• Advisors represent clients in drafting Code of Conduct sets to ensure streaming activities respect social ethics and comply with truth-in-advertising laws.

>>> See more: Re-registration of E-commerce Service Websites

Frequently Asked Questions about Mandatory Documentation for Livestream Sales in 2026

Below are some frequently asked questions regarding mandatory documentation for livestream sales that you may find helpful:

Can the seller provide scanned copies of legal documents to the livestreamer via email, or is a notarized copy mandatory? 

The 2025 E-commerce Law does not mandate notarized copies, but requires the provision of complete supporting documents. In practice, electronic transactions, photocopies (soft copies) are valid proof if agreed upon by the parties and can be compared with the original when necessary. However, to ensure the highest legal validity in case of disputes, the parties should store electronically authenticated copies.

(Legal basis: Clause 1, Article 23 of the 2025 E-commerce Law.)

If the seller’s business license expires just before the livestream, is the livestreamer still allowed to conduct the sale? 

No. At the time of the livestream, the seller must meet the business investment requirements. If the license has expired, the seller no longer has the legal capacity to conduct business in that industry, therefore the livestreamer must refuse to cooperate as per regulations.

(Legal basis: Point a, Clause 1, Article 23 and Clause 3, Article 24 of the Law on E-commerce 2025.)

For home-grown agricultural products, what documents do sellers need to provide to live streamers? 

For agricultural products, sellers need to provide documents proving origin (such as confirmation from cooperatives, local authorities, or planting area codes) and documents proving food safety and quality (such as VietGAP, GlobalGAP certificates, or commitments to safe production) depending on the scale of production.

(Legal basis: Point b, Clause 1, Article 23 of the 2025 Law on E-commerce.)

Is the livestreamer responsible for verifying the authenticity of the documents provided by the seller?

The law stipulates that livestreamers must request full documentation. However, livestreamers do not have the authority to verify the authenticity of the documents. Their responsibility is to check the completeness and formal validity of the documents (validity, correct name, correct product). They are only held jointly liable if they know the documents are fake but still livestream.

(Legal basis: Clause 3, Article 24 of the 2025 E-commerce Law.)

Are imported goods without Vietnamese labels allowed to be sold via livestream?

No. Goods circulating in Vietnam are required to have Vietnamese labels and documents proving their legal import origin (customs declaration). If the seller cannot provide these documents, the goods are considered smuggled or of unknown origin, and the livestreamer must refuse to sell them.

(Legal basis: Point b, Clause 1, Article 23 of the 2025 Law on E-commerce.)

Is it mandatory for the livestream script to be 100% identical to the advertising content confirmation document?

The livestream content must conform to the approved advertising content. This means that core information regarding uses, features, and indications must be accurate. The livestreamer can use fluent spoken language but must not add any uses not included in the approved text.

(Legal basis: Clause 2, Article 23 and Clause 5, Article 24 of the Law on E-commerce 2025.)

Do affiliate marketers need to request documentation from sellers, like livestreamers do?

Sellers are responsible for providing documentation to those live-streaming their sales. For affiliate marketers, while there isn’t a mandatory requirement to provide documentation directly like with live-streaming, they must still ensure that the information they share is accurate and does not violate advertising laws.

(Legal basis: Clause 1, Article 23 and Clause 14, Article 3 of the Law on E-commerce 2025.)

Conclusion

Compliance with regulations regarding documentation for livestreaming sales is mandatory to minimize risks for both sellers and livestreamers. The E-commerce Law 2025 has established a strict legal framework to protect consumers and increase market transparency. For detailed advice on the required documents and drafting legally compliant cooperation agreements, please contact Long Phan Consulting Company via hotline 1900636389.