Procedures for terminating promotions before the announced deadline

Article overview

Terminating promotions before the announced deadline gives businesses flexibility in adjusting business strategies, optimizing resources, and responding promptly to market fluctuations. This helps minimize financial risks if the program does not achieve the desired effect while protecting the company’s interests against adverse factors. Furthermore, this process ensures businesses comply with regulations, maintain their reputation, and create trust with customers.

Terminating promotions before the announced deadline
Terminating promotions before the announced deadline

Cases in which the promotion program is terminated

According to Article 22 of Decree 81/2021/ND-CP amending the Law on Commercial, terminating promotions before the announced deadline can only be done in specific cases.

Cases where termination is allowed include:

  1. In case of force majeure according to the provisions of law;
  2. The quantity of promotional goods or services or evidence of winning prizes has been announced or confirmed by state management agencies;
  3. At the request of a competent state management agency when:
  • Violation of prohibitions in promotional activities;
  • Failure to comply with registered program regulations;
  • Violation of promotion implementation principles.
Force majeure cases
Force majeure cases

Notice of termination of promotional program

The process of notifying the termination of a promotion program requires businesses to follow the correct order and procedures. Information disclosure must ensure openness and transparency. Enterprises need to strictly comply with the requirements on time and method of notification.

Specific regulations on notification for each case:

  1. Force majeure cases:
  • Public announcement to customers;
  • Report to state management agencies;
  • Ensuring the interests of participating customers.
  1. In case promotional goods/services run out:
  • Notify the competent authority;
  • Ensuring customer rights;
  • Terminate only after meeting all conditions.
  1. In case requested by state agencies:
  • Announcement at point of sale/service provision;
  • Announcement on the business website;
  • Fully fulfill commitments to customers.

Documents and procedures for terminating promotions before the announced deadline

File

The application for termination of promotion before the announced deadline must ensure all components according to legal regulations. The preparation of documents must comply with the principles of accuracy and completeness. Documentation requirements are specified in Articles 96, 97, 98, 99 of the 2005 Law on Commercial.

Profile includes:

  • Written notice of termination of promotion;
  • Copy of official registration confirmation/initial notification;
  • Authorization document (if any);
  • Plan to handle arising problems;
  • Documents proving the reason for early termination.

The dossier is made into 02 sets.

Implementation procedures

The process of implementing termination procedures is detailed in Articles 16, 18, 22 of Decree 81/2021/ND-CP. Businesses need to follow the correct sequence of steps. Compliance with the process ensures the legality of program termination.

Steps:

Step 1: Send written notice to the Department of Industry and Trade:

  • Clearly state the reason for early termination;
  • Determine the termination time;
  • Propose a treatment plan.

Step 2: Announce information:

  • Announcement at point of sale/service provision;
  • Posted on the business website;
  • Maintain relevant records and documents.
Procedures for terminating promotional programs
Procedures for terminating promotional programs

Consulting services and support procedures for terminating promotional programs at Long Phan

Long Phan provides comprehensive consulting services on procedures for terminating promotions before the announced deadline. Our team of experts has a deep understanding of the regulations in this field. We are committed to supporting businesses in following the correct process, and protecting the rights of stakeholders. Our services include:

  • Review the legality of terminating promotions program;
  • Drafting a set of termination notification documents according to regulations;
  • Consulting on plans to handle customer interests;
  • Business representatives working with state agencies;
  • Support for publishing information about program termination;
  • Consulting on risk prevention after publication.

If you need detailed advice on procedures for terminating promotions before the announced deadline, please contact the hotline 0906735386 for support. Long Phan’s team of experts will analyze specific cases and propose optimal solutions, helping businesses comply with legal regulations and protect customers’ rights.