Outdoor Advertising Permit for Real Estate: A Guide

Obtaining an outdoor advertising permit for real estate is a key procedure for developers aiming to promote a project legally and effectively. Outdoor media like billboards, panels, and LED screens attract customers and build brand credibility. To implement these campaigns, businesses must comply with legal regulations and complete the necessary licensing procedures. This guide from Long Phan Consulting Company details this administrative process.

Conditions for an Outdoor Advertising Permit for Real Estate

To secure an outdoor advertising permit for real estate, developers must satisfy legal conditions for both outdoor advertising in general and for the specific real estate project being marketed.

Conditions for the Real Estate Project

Based on Article 6 of the 2023 Law on Real Estate Business and Article 4 of Decree 96/2024/ND-CP (dated July 24, 2024), before marketing a property or project, the developer must publicly disclose complete and accurate information. This disclosure is required on the national information system for housing and the real estate market and on the developer’s official website.

Required public information includes:

Project Information:

• Decision on investment policy or approval of investment policy for the real estate project.
• Decision on land allocation, land lease, or land use purpose conversion from a competent state agency.
• Information on the detailed master plan approved by a competent state agency.
• The standard contract template used for real estate transactions.

Information on Off-the-Plan Housing and Construction:

• Property type, location, scale, construction progress, and intended use.
• The basic design within the feasibility study report, appraised under construction law; a construction permit where required; construction commencement notice.
• Documents on the acceptance of completed technical infrastructure corresponding to the project’s progress; documents proving the foundation has been completed and accepted for apartment buildings.
• Land use rights documents as stipulated in Clause 2, Article 24 of the Law on Real Estate Business.
• A bank guarantee agreement for the sale or lease-purchase of off-the-plan housing.
• A written document from the competent state agency confirming the off-the-plan housing is eligible for sale or lease-purchase.

Information on Existing Housing and Construction:

• A certificate of house ownership and residential land use rights or other certificates of land use rights and ownership of assets attached to the land.
• For projects, only a certificate of land use rights for the construction land area is needed.

Information on Land Use Rights with Technical Infrastructure:

• Certificate of land use rights for the land area with completed technical infrastructure.
• A document from a competent state agency confirming the land is eligible for transfer to individuals for self-construction.
• Documents confirming the completion of financial obligations (land use fees, land rent, taxes, etc.) to the State.

Conditions for Billboards and Banners

According to Article 27 of the 2012 Law on Advertising, advertising on billboards and banners must meet these conditions:

• Placement must comply with regulations on protecting historical and cultural relics; traffic safety corridors, dikes, and the national power grid. The advertisement must not obstruct traffic signals or public signs.
• The name and address of the entity performing the advertisement must be clearly stated.
• For political or social advocacy content, the advertiser’s logo or trademark must be placed at the bottom (for vertical formats) or on the right (for horizontal formats) and not exceed 20% of the total area.
• The display period for a banner must not exceed 15 days.

Conditions for Advertising on Dedicated Screens

As per Article 28 of the 2012 Law on Advertising (amended by Clause 18, Article 1 of the 2025 Amended Law on Advertising), advertising on dedicated screens requires:

• Placement must follow the Law on Advertising, relevant laws, technical standards for outdoor advertising media, and local zoning regulations.
• Outdoor screens must not use sound. The screen’s light must not affect traffic safety.
• A construction permit from the local construction authority is required for:
  • Outdoor advertising screens with a single-face area of 20 square meters or more.
  • Billboards or signs with a single-face area over 20 square meters attached to an existing structure.
  • Freestanding billboards with a single-face area of 40 square meters or more.

Competent Authority and Submission Method

The competent authority for issuing an outdoor advertising permit for real estate is the provincial Department of Culture, Sports and Tourism or Department of Culture and Sports, as specified in Decision 3808/QD-BVHTTDL (dated December 11, 2023).

Applicants can submit the dossier directly to the relevant Department.

Dossier Composition

According to Decision 3808/QD-BVHTTDL, one complete dossier set includes:

• A written notification of the advertising product specifying content, time, location, and quantity of billboards/banners (using Form No. 01, Appendix III of Circular 13/2023/TT-BVHTTDL).
• A copy of the business registration certificate of the advertising service provider or the advertiser (if self-advertising).
• A copy of documents proving product conformity or eligibility for advertising under Article 20 of the 2012 Law on Advertising.
• A copy of the event organization document (for event advertising).
• A color-printed design proof (maquette) of the advertisement, signed by the advertiser. If the advertiser is an organization, it must bear the organization’s seal.
• A document proving ownership or right to use the billboard or advertising location.
• A site plan showing the billboard’s placement.
• A copy of the construction permit for the advertising structure (if required under Clause 2, Article 31 of the 2012 Law on Advertising).

Procedure for an Outdoor Advertising Permit for Real Estate

The process, guided by Decision 3808/QD-BVHTTDL, is as follows:

• Step 1: Dossier Submission Submit the notification dossier to the Department of Culture, Sports and Tourism/Department of Culture and Sports at least 15 days before the intended advertising date.
• Step 2: Dossier Processing Within 05 days of receiving a valid dossier, the Department will issue a written reply. If the Department disagrees with the content, it must provide a clear reason and specify the required amendments.

Note: Many localities now accept online submissions via the National Public Service Portal, with a processing time of 05 working days.

>>> See more at:

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Services at Long Phan Consulting Company

The notification process for an outdoor advertising permit for real estate, while streamlined, requires careful preparation. Dossier deficiencies can delay a project’s marketing plan. To ensure a compliant and efficient process, Long Phan Consulting Company offers comprehensive legal support.

Our services include:

In-depth Consultation:

• Advising on local outdoor advertising regulations and assessing the suitability of the proposed location and advertising format.
• Determining if a construction permit is required and outlining the next steps.

Dossier Preparation and Completion:

• Drafting the advertising notification form to ensure accuracy and completeness.
• Compiling and standardizing all necessary documents, including proof of public project information disclosure, location lease contracts, and the advertising maquette.

Submission and Follow-up:

• Submitting the dossier to the competent authority on behalf of the client.
• Proactively monitoring the processing status and liaising with state agencies to provide clarifications when requested.

Result Delivery:

• Handing over the official written approval from the competent authority to the client.

Frequently Asked Questions

What is required if publicly disclosed project information changes?

According to Clause 5, Article 4 of Decree 96/2024/ND-CP, you must update the information within 05 working days from the date of the change.

What is the difference between an “advertising product notification” and a “construction permit for an advertising structure”?

The “advertising product notification” (Article 29, Law on Advertising 2012) pertains to the advertising content. The “construction permit for an advertising structure” (Article 31, Law on Advertising 2012) applies to the physical installation of large-scale advertising structures. Depending on the case, a business may need to complete both procedures.

How do online and in-person submission processes differ?

The dossier components and processing times are the same. The difference is the method: online submission via the National Public Service Portal allows for electronic tracking and results, while in-person submission requires filing physical documents at the relevant Department’s one-stop shop.

What are common reasons for dossier rejection?

Rejection may occur if the maquette content violates prohibitions under Article 8 of the Law on Advertising 2012; the location does not comply with local advertising zoning or violates traffic safety corridors; or the real estate project does not yet meet the conditions for business under Article 6 of the Law on Real Estate Business 2023.

What is the cost of an outdoor advertising permit?

The administrative procedure for notifying an outdoor advertising product is currently free of charge per Decision 3808/QD-BVHTTDL. However, you will incur costs for maquette design, document printing, and advertising space rental.

Conclusion

Securing an outdoor advertising permit for real estate requires meticulous preparation and strict adherence to legal conditions. Understanding the procedure helps developers avoid legal risks. For detailed consultation and procedural support, please contact Long Phan Consulting Company via hotline 1900636389.