Instructions for preparing a sample notice of promotional programs to customers

Article overview

Sample notification of promotional programs to customers is a necessary document, helping businesses provide detailed information about incentives and promotions to customers. Complying with the correct notification form not only helps businesses meet regulatory requirements but also increases customer trust. In the article below, Long Phan will provide detailed instructions on how to prepare and deploy this notification form.

Sample notification of promotional programs to customers
Sample notification of promotional programs to customers

Promotional forms must inform promotional activities

According to Clause 1, Article 17 of Decree 81/2018/ND-CP, forms of promotion that must undergo notification procedures include:

  • Sales of goods and services are accompanied by contest entry forms for customers to choose award givers according to announced rules and prizes (or other equivalent forms of organizing contests and awarding prizes).
  • Organize a frequent customer program, whereby rewards are given to customers based on the quantity or value of goods or services purchased by the customer, expressed in the form of customer cards, vouchers recording the purchase of goods or services, or other forms.
The form of promotion must inform promotional activities
The form of promotion must inform promotional activities

The latest promotional program notification form applies from December 1, 2024

Decree 12/2024/ND-CP issued a new notification form to replace Form No. 01, issued together with Decree 81/2018/ND-CP.

The promotional program notification template includes the following contents:

  • Name of the business conducting the promotion.
  • Name and content of the promotion program.
  • Implementation area, program start and end time.
  • Forms of promotions and beneficiaries of incentives.
  • Promotional goods and services and goods used as prizes.
  • Prize structure, total prize value and details of responsibilities of related parties if done with other traders.

Applying the new form ensures transparency and reduces unnecessary administrative procedures.

>>>Download: Latest promotional announcement template

Ways to announce promotional activities

Announcing promotional activities is an important part of driving sales and enhancing brand recognition. Here are popular and effective ways to announce promotions:

Qua Email Marketing:

  • Attractive email design: Use a short, attractive title to get customers to open the email.
  • Clear content: Provide information about promotions such as time, conditions, and specific incentives.
  • Call-to-action (CTA): Set “Buy now”, “Join now” buttons to increase conversion rates.

Qua SMS Marketing:

  • Short message: Focus on main content, attractive offers, with detailed links.
  • Personalization: Greet customers by name or suggest suitable products based on purchase history.

Via social networks:

  • Post promotional articles: Create interesting content with eye-catching images/videos on Facebook, Instagram, TikTok.
  • Run advertising: Use paid advertising to reach target customers.
  • Create a challenge or mini-game: Increase engagement with activities like sharing posts or participating in challenges.

On websites and applications:

  • Pop-up notification: Display promotional information as soon as customers visit.
  • Featured banner: Place promotional banners on the homepage or related product pages.
  • Push Notification: Send notifications to mobile application users.

Through online advertising

  • Google Ads: Use Google Search and Display Ads to reach customers as they search or browse the web.
  • Advertising on video platforms: Like YouTube Ads to create a strong impression.

Through direct store:

  • Signs and standees: Place at the door or in a visible area to attract attention.
  • Leaflets and catalogs: Distribute to customers when visiting.
  • Consultant: Train staff to provide information about promotional programs.

Through partner channels:

  • Cooperate with e-commerce platforms: Like Shopee and Lazada to take advantage of existing customer files.
  • Affiliate Marketing: Hire partners or influencers to promote promotional programs.

Use KOLs/Influencers

  • Invite KOLs to introduce: Choose suitable influencers to promote the product.
  • Product reviews with promotions: Increase reliability and motivate customers to shop.

Loyalty program

  • Private emails for VIP customers: Create a special feeling with programs just for this group.
  • Rewards cards and additional incentives: Attract customers to return.

Organize an event or livestream:

  • Livestream sales: Combine product introductions and promotions to increase interaction.
  • Offline events: Organize launches or promotional fairs.

Important note:

  • Ensuring transparent and legal content: Especially when announcing through public channels.
  • Reasonable notice time: Send advance notice so customers have time to prepare.
  • Measure effectiveness: Track metrics (email opens, clicks, purchases) to optimize the campaign.
Promotional program
Promotional program

Guidance service on preparing templates to announce promotional programs to customers quickly and reliably

With a team of experienced consultants, Long Phan provides professional consulting services and guidance on preparing promotional program announcement templates. Our services include:

  • Accurate advice on regulations applicable to each form of promotion;
  • Advise on promotional activities that must be announced before implementation;
  • Consulting on documents needed to prepare to carry out promotional announcements;
  • Instructions on the order and procedures for notification of promotional programs;
  • Provide standard promotional announcement templates and drafting instructions;
  • Consulting and answering problems during promotion implementation.

Properly drafting and announcing promotional programs is an important step to ensure your business operates legally and transparently. At Long Phan, we provide consulting services and draft promotional program notification templates that are detailed, clear and in accordance with regulations. Please contact us immediately via the hotline 0906735386 to receive detailed advice and the best solution.