Requirements for Cosmetic Advertising Content from February 15, 2026

Requirements for cosmetic advertising content from February 15, 2026 are detailed in Decree 342/2025/ND-CP to tighten the management of beauty product information in the market. Cosmetic businesses must strictly comply with standards on features, uses, and safety warnings to avoid legal violations. Long Phan Consulting Company analyzes new points and the responsibilities of advertisers in the following article.

What requirements must cosmetic advertisements meet from February 15, 2026?

According to Clause 1, Article 4 of Decree 342/2025/ND-CP (effective from Feb 15, 2026), advertising content must ensure mandatory information fields:

1. Mandatory Information: Name of cosmetic; features and uses; name and address of the organization/individual announcing the product; warnings according to international agreements. (If the name already includes features/uses, it does not need to be repeated).
2. No Misleading: Must not mislead that the product is a medicine. Content must match the nature, classification, and announced features/uses.
3. Audio/Visual Requirements:
   • Radio/TV: Must clearly read the name, features, uses, and warnings.
   • TV ads under 30s: Do not need to read warnings but must display them in text and ensure full information provision.
4. Prohibitions: Do not use images, outfits, names, letters, or articles of medical units/facilities, doctors, pharmacists, or other health workers.

>>> See more: Procedure for Cosmetic Advertisement Approval

Rights and obligations of advertisers

According to Article 12 of the Law on Advertising 2012:

Rights:

• Advertise their organizations, individuals, products, goods, services.
• Decide on advertising forms and methods.
• Be informed about approved outdoor advertising planning.
• Request appraisal of advertising products.

Obligations:

• Provide truthful, accurate information and related documents to advertising service providers/publishers; bear responsibility for that information.
• Ensure product/service quality matches the advertising content.
• Bear responsibility for self-made ads; bear joint responsibility for hired ads.
• Provide documents upon request.

Prohibited acts in advertising activities

According to Article 8 of the Law on Advertising (amended by Clause 4 Article 1 Law on Advertising Amendment 2025), prohibited acts include:

• Advertising prohibited products/services (Article 7 Law on Advertising, Article 72 Law on Management of Weapons/Explosives 2024).
• Revealing state secrets; harming independence/sovereignty/security.
• Contrary to historical traditions, culture, ethics.
• Affecting urban aesthetics, traffic safety, social safety.
• Affecting the dignity of the National Flag/Emblem/Anthem, Party Flag, heroes, leaders.
• Discrimination (ethnic, racial, gender, disability, religious).
• Offending prestige, honor, dignity.
• Using personal images without consent.
• Incorrect/misleading advertising about business capabilities, product quality/quantity/price/origin/warranty.
• Comparing products without legal proof.
• Using words like “best”, “only”, “number one” without legal proof.
• Unfair competition content.
• Promoting unethical thoughts/actions in children.
• Forcing advertising.
• Placing ads on electric poles, traffic signals, trees.

>>> See more: Notify Advertising Products on Billboards

Advertising consulting services at Long Phan Consulting Company

Long Phan Consulting Company provides comprehensive legal solutions for cosmetic businesses, ensuring advertising activities comply with the new legal roadmap from 2026. Our team of lawyers commits to supporting clients in optimizing communication content while ensuring legal safety. We structure our support into the following key areas:

• Review the wording and imagery in scripts, articles, and posters;
• Identify and address risks such as using misleading language that suggests the product is a medicine, using images of healthcare professionals, or lacking mandatory warnings.
• Assisting in gathering and drafting documents such as disclosure forms and functional documentation to facilitate post-inspection by relevant authorities.
• Representative for dealings with government agencies: We will represent our clients in explaining advertising content during inspections or requests from regulatory agencies.

>>> See more: Cosmetic Advertising Confirmation Re-issuance Guide

Frequently Asked Questions About Requirements for Cosmetic Advertising Content

Below are frequently asked questions regarding the requirements for cosmetic advertising content from February 15, 2026:

What content is required in cosmetic advertisements? 

Cosmetic advertisements must include the following mandatory information: Product name; product features and uses; name and address of the organization or individual publishing the product; and warnings as required by international agreements. If the product name already includes information about its features and uses, this information does not need to be included in the advertisement.

Legal basis: Clause 1, Article 4 of Decree 342/2025/ND-CP

If a cosmetic product already includes a feature in its name, is it necessary to add its function? 

No. If the name of the cosmetic product already fully reflects the product’s features and uses, the advertising content is not required to repeat this information. This omission is intended to avoid duplication and unnecessary detail in the advertisement. However, the information in the product name must accurately reflect the nature and uses of the cosmetic product as stated in the product registration dossier. Furthermore, the advertising content must fully comply with all relevant legal regulations.

Legal basis: Clause 1, Article 4 of Decree 342/2025/ND-CP

Is it permissible to use images of doctors to advertise cosmetics? 

No. The law strictly prohibits the use of images, uniforms, names, correspondence, or articles of medical units or facilities in cosmetic advertising. The use of images or names of doctors, pharmacists, or medical personnel in cosmetic advertising is also not permitted. This regulation aims to prevent misleading consumers about the product’s uses and effectiveness. Cosmetic advertising content must be truthful and fully comply with all legal regulations.

Legal basis: Clause 4, Article 4 of Decree 342/2025/ND-CP

Do cosmetic commercials on television under 30 seconds require a warning message?

Reading is not mandatory. For television commercials under 30 seconds, reading the warning is not required. However, the warning must still be displayed in text within the commercial. Furthermore, the text must provide complete and clear information as required by law.

 Legal basis: Clause 3, Article 4 of Decree 342/2025/ND-CP

Is it prohibited to compare cosmetic products with those of competitors? 

According to Clause 10, Article 8 of the Advertising Law (amended by Point b, Clause 4, Article 1 of the 2025 amended Advertising Law), advertising that compares one’s own products, goods, or services with similar products, goods, or services of other organizations or individuals without legitimate documentation to prove it is one of the prohibited acts in advertising activities.

Is it permissible to use the words “treat” or “cure” in cosmetic advertisements? 

No. Cosmetic advertisements must not mislead consumers into believing the product is a medicine. The content of cosmetic advertisements must be consistent with the nature of the cosmetic product, its classification, and its features and uses as advertised in accordance with the law.

Legal basis: Clause 2, Article 4 of Decree 342/2025/ND-CP

Do advertisers have the right to request an assessment of the advertised product? 

Yes. Advertisers have the right to request the competent state agency to conduct an assessment of their advertising products. This assessment aims to ensure that the content and form of the advertisement comply with legal regulations. Through this, advertisers can minimize legal risks during the advertising process. The right to request an assessment is exercised according to the procedures prescribed by law.

Legal basis: Point d, Clause 1, Article 12 of the 2012 Advertising Law

Who is responsible for the content of cosmetic advertisements? 

Advertisers are responsible for their advertised products if they directly advertise through the media; they are jointly liable for the advertised products if they hire others to do so.

Legal basis: Point c, Clause 2, Article 12 of the 2012 Advertising Law

Conclusion

Complying with requirements for cosmetic advertising content from Feb 15, 2026 is a prerequisite for sustainable business. Clients should review all communication campaigns.

For in-depth support, please contact Long Phan Consulting Company via hotline 1900636389