Outdoor advertising license – Procedures for applying from A to Z

Outdoor advertising license is an important requirement for organizations and individuals wishing to advertise on public means, billboards, LED screens or other outdoor advertising means. This license application procedure not only ensures legality but also avoids risks during operation. In this article, we will guide customers through the effective procedures for applying for an outdoor advertising license.

What is outdoor advertising?

Outdoor advertising is a form of advertising that uses outdoor space to convey messages to the public, often found in forms such as signs, LED screens, billboards hanging outside construction works, or advertising on public transport. This helps businesses reach a large number of potential customers in the public environment, while also demonstrating professionalism in their communication strategy.

Cases requiring an outdoor advertising permit

According to Vietnamese law, not all outdoor advertising activities require a license. However, in certain cases, applying for a license is mandatory. Specifically:

• Outdoor advertising screens have a surface area of ​​over 20 m².
• Signs and billboards are independent or attached to existing construction works, with an area of ​​over 20 m² and are made from construction materials such as metal frames.
• Freestanding advertising boards have an area of ​​40 m² or more.

Accurately determining the type of outdoor advertising project that requires a license helps customers comply with regulations and avoid legal risks.

CSPL: Clause 2, Article 31 of the Law on Advertising 2012.

Procedures for applying for an outdoor advertising license

Application for outdoor advertising license

An application for an outdoor advertising license includes the following documents:

• Application for an advertising construction permit.
• Copy of business registration certificate of the organization or individual requesting the license.
• Certified copy of one of the following documents: Certificate of land use rights; written agreement or land lease contract; Location rental contract or document of winning bid results (for advertising in planning).
• Written agreement or contract for advertising works attached to pre-existing works.
• Design drawings from a legal design organization, showing the location of the plan, cross-section, typical elevation, and foundation plan of the project with the signature and stamp of the investor. If attached to an existing structure, the drawing must show a solution for linking the advertising structure to the previous structure.

Ensuring complete and valid documents will help customers more smoothly in the process of applying for a license.

CSPL: Clause 3, Article 31 of the Law on Advertising 2012.

Procedure for licensing outdoor advertising

The procedure for granting outdoor advertising licenses is prescribed as follows:

Step 1: Submit application

Organizations and individuals requesting a license to construct advertising works submit documents to the local construction authority.

Step 2: Process documents

In case the advertising location is in the planning:

If the advertising location is included in the advertising planning approved by the Provincial People’s Committee, the competent authority must issue a license within 15 days from the date of receipt of a valid application.

If a permit is not granted, the competent authority must respond in writing and clearly state the reason.

In case the locality has not approved the planning:

• Within 2 working days of receiving the valid dossier, the competent authority will send a document asking for opinions from relevant departments and branches.
• Within 5 working days of receiving the written request for comments, departments, branches and branches must respond in writing.
• Within 13 days of receiving opinions from departments, agencies, and branches, competent construction agencies must issue advertising construction permits to organizations and individuals.
• If a permit is not granted, the competent authority must respond in writing and clearly state the reason.

CSPL: Clause 4, Article 31 of the Law on Advertising 2012.

Licensing authority

The competent authority to issue outdoor advertising licenses is the Department of Construction of the locality where the advertising project is located.

Customers need to submit an application to this agency to be approved and licensed according to regulations.

Licensing will be based on factors such as local outdoor advertising planning, construction conditions and construction safety regulations.

Comprehensive consulting and support service for applying for an outdoor advertising license

Applying for an outdoor advertising license can be difficult in preparing documents and handling procedures. To save customers time and effort, Long Phan provides consulting services to support a full package of outdoor advertising licenses, including:

• Consulting on regulations related to outdoor advertising licensing.
• Assist customers in drafting and preparing necessary documents.
• Representing customers to submit documents to competent agencies.
• Consulting on maintaining and renewing licenses in case of necessity.
• Consulting on other relevant procedures and licenses.

The process of applying for an outdoor advertising license is not too complicated, but requires careful preparation and full compliance with regulations. If you have difficulty applying for a license or need support, do not hesitate to contact us via the hotline 0906735386. We will provide in-depth advice and detailed support from A to Z, help customers complete procedures quickly and according to regulations.