Brandname registration procedures for businesses

Brandname registration is an important procedure to ensure the legal rights of a business to its exclusive name. is an important procedure to ensure a business’s legal rights to its exclusive name. Brandname will distinguish between businesses in the market. Registering to use an identification account will help the business name be legally protected. Through the article below, Long Phan shares information with you about the procedure for registering to protect a brandname for a business.

Registration brandname for business

Why do businesses have to register their brandname?

According to the provisions of Clause 1, Article 23 of Decree No. 91/2020/ND-CP on combating spam messages, spam emails, spam calls, The sender’s brand name used in advertising activities by text message or phone call (hereinafter referred to as brand name) includes no more than 11 consecutive characters using Latin letters and numbers ( from 0 to 9) or characters (-), (_), (.), space; does not distinguish between uppercase and lowercase letters; zero is a set of numbers only and is used to display or identify information about the sending source.

Businesses need to register brandnames for some of the following common reasons:

• Limit legal risks of administrative sanctions in marketing and advertising goods and services via text messages and phone calls.
• Messages or calls for marketing or advertising purposes will not be considered junk messages or spam calls.
• Increase the value of businesses in the market for customers, serving marketing strategies and image advertising.
• Reflects the capacity and vision of the business owner through the construction and organization of operations in a methodical manner

Registering brandname is not only a legal protection measure but also an important strategy. This will be the premise to help businesses develop sustainably and succeed in the market.

Legal regulations on brandname registration

According to the provisions of Clauses 1 and 2, Article 23 of Decree 91/2020/ND-CP, regulations on brandnames are as follows:

• The sender’s brand name used in advertising activities by text message or phone call (hereinafter referred to as brand name) includes no more than 11 consecutive characters using Latin letters and numbers ( from 0 to 9) or characters (-), (_), (.), space;
• Does not distinguish between uppercase and lowercase letters;
• Zero is a set of numbers only and is used to display or identify information about the sending source.
• Every organization and individual has the right to register and use an unlimited number of identifiers for advertising purposes by text messages and phone calls.

According to the provisions of law, enterprises providing telecommunications services, Internet services, and organizations establishing private telecommunications networks are responsible for building and connecting their technical identification system to the System. national brandname management system; Prevent advertisers from sending messages using identifiers not issued by the Ministry of Information and Communications (Department of Information Security).

Procedures for registration of brandname protection

Brandname registration dossier

According to Clause 1, Article 24 of Decree 91/2020/ND-CP, the registration dossier for granting an brandname includes:

• A certified copy of the organization’s establishment decision or business registration certificate. In case an organization or enterprise registers multiple brandnames at the same time, only 01 business registration certificate or 01 establishment decision of the authenticated organization will be provided.
• Brandname registration declaration according to Form No. 01 Appendix issued with Decree 91/2020/ND-CP;
• Other documents related to intellectual property rights and trademark registration (if any).

Application for registration of business brandname protection

Application submission method

To register and use an identifier, all organizations and individuals can choose one of the following two methods:

• Submit the registration application in paper form via postal service, send it to the Ministry of Information and Communications (Department of Information Security).
• Submit online registration application through the National BrandnameManagement System attending danh.ais.gov.vn.

These are two methods that allow organizations and individuals to carry out the brand name registration process easily and conveniently.

Resolution order

The order for registration of brandname protection is prescribed as follows:

Step 1: Submit application by one of the two methods above.

Step 2: The Information Security Department announces the results and notices payment of fees

• For valid dossiers: after 1 working day from receiving the dossier, the receiving agency in each form will send a notification confirming the results to the business.
• For invalid dossiers, after 1 working day from receipt of the dossier, the receiving agency will notify you of the results of the invalid dossier and provide instructions for completing the dossier.

Step 3: Pay fees and maintenance costs:

Individuals, organizations/enterprises pay the brandname registration fee and the cost of maintaining the brandname operation.

Step 4: The Information Security Department sends the Brandname Registration Certificate:

Organizations/businesses send copies/photographs of fee payment confirmation via account via 02 methods:

• Address: tendinhdanh@vncert.vn.
• Upload to the public service system to confirm payment.

After receiving the fee payment information, the Information Security Department will send the Brandname Certificate to the email address registered in the Brandname Registration Affidavit.

Support service for registering and protecting Brandname for businesses

With a team of experienced experts, Long Phan supports registration of identification protection for businesses including the following services:

• Consulting on conditions and procedures for registering brandname;
• Consulting on designing appropriate identification names according to regulations as well as meeting brand recognition;
• Support to look up before registering an identifier to avoid duplication and failure to register;
• Consulting on means and platforms to use marketing identifiers and promote services and goods to customers;
• Consulting on business advantages and profitable opportunities when using identifiers;
• Other issues related to identifiers.

The support service for registration of business brandname protection at Long Phan is a convenient and effective solution. Businesses will receive maximum support in their desire to protect their name in the most professional and prestigious way.

Brandname registration service for businesses

Registering an identifier for protection is a strategic and important step, helping to protect the brand and avoid legal disputes. Long Phan is proud to be a reliable partner in carrying out Brandname registration professionally and effectively. If you need in-depth advice and implementation support, please contact us Long Phan via Hotline: 0906.735.386. Thank you!