Consulting on brand identity design for startups

Brand identity design for startups is an important step in building an image for startups. A professional brand identity not only reflects the true values ​​and vision of the business but also creates a unique mark on the market. Thereby contributing to helping startups attract customers and compete with operating competitors. The following article by Long Phan will advise on designing an impressive and effective brand identity for startups with the identity design consulting process provided by Long Phan.

Design a brand identity for startups

What does a brand identity kit include?

Brand identity is considered an introduction to a business, a representative image of the business. The brand identity includes tangible elements, visually and most vividly introducing the business. A brand identity for a business can include the following main aspects:

• Brand name.
• Logo design.
• Taglines and slogans.
• Lines and colors in brand identity design.
• Business cards, packaging, product labels, staff uniforms
• Online brand identity such as website, email marketing, portfolio, brochures, flyers, and other digital documents
• Outdoor brand identity: banners, publications, billboards, flyers,…
• Brand identity for office applications such as letterhead, envelopes, invoices, cover letters, consultation letters, and other office documents are designed consistently with the brand identity.
• Advertising materials such as pens, notebooks, and shirts are synchronized with the brand style

The role of brand identity for startups

Create brand value

Brand identity is not simply images, logos,… but it is a symbol of the startup’s core values ​​and mission goals. A professional brand identity will build trust from customers and partners, enhance reputation and competitiveness in the market for businesses. Building a brand identity needs to be done carefully to ensure it matches the values ​​and messages the brand wants to convey.

Create brand recognition

A brand identity that has unique and consistent characteristics will help startups create brand recognition and impress customers. For customers, the unique features of the logo or slogan will be what they remember about the brand and make the business’s brand more dominant in their minds.

Create brand uniformity

The brand identity will create uniformity for the brand, ensuring consistency when implementing marketing campaigns for businesses. The brand’s publications, content, and products on platforms such as social networks, websites, e-commerce sites, etc. are all consistent, which will increase customers’ ability to recognize the brand better. .

Make a difference with your brand

Facing fierce competition in the market, a distinct and unique brand identity will help startups stand out from their competitors. That not only shows in the beautiful, eye-catching design, but also shows the value and mission of the startup, helping customers distinguish and choose the startup’s products and services over other competitors in the market.

Brand identity design process for Startup at Long Phan

The process of designing a brand identity for a startup is an important process that helps businesses create their own mark, engage customers and create awareness. At Long Phan, we provide brand identity design consulting services for startups with the following implementation process:

Receive information and customer requests

The first step in the brand identity design process is to receive information and requests from customers. At this step, the information that needs to be collected includes the startup’s goals, core values, vision and mission, specific requirements for style, colors, images and elements in the identity kit. The brand that the startup wants to build.

Initial preliminary consultation and orientation for customers

After receiving information, along with analyzing the market and basically building the overall picture that the startup is aiming for, the design team will provide preliminary advice and orientation to customers. Through this step, customers will be introduced to current market trends, the necessary elements for a brand identity and adjustments suitable to the characteristics of the startup. At this time, the design team and the customer will come to an agreement on ideas and service commitments.

Report fees and sign service contract

The fee is based on the agreement between the two parties and is determined based on the market price of the service and the needs of the startups at the time of agreement. After reaching an agreement, the two parties proceed to sign the contract. The contract should clearly state the terms of time, cost, scope of work to be performed, rights and obligations of the parties, methods of dispute resolution, compensation for damages, penalties for breach of contract, Ensure transparency and clarity when collaborating on work.

Prepare a draft work implementation plan for the customer

Next, the design team will draft a work implementation plan. At this time, the design team will carry out detailed steps from market research, customer requests, idea generation, experimental design to completing the final product. During this process, the parties especially need to pay attention to the issue of intellectual property rights infringement on designs and trademarks that have been registered for protection or previously existed. This plan will be presented and discussed with the client to ensure everything is agreed upon before implementation.

Carry out work and communicate progress to customers

After the plan is agreed and approved by all parties, the design team will begin implementing the work according to the set schedule. At this time, customers will be regularly updated on work progress, design samples will be sent for customers to comment and make timely adjustments. When problems or inadequacies appear during implementation, the design team will have timely solutions to ensure work progress and final product quality.

Consulting and supporting related customer requirements for customers

After completing the brand identity, the design team will advise and support customers with related requirements. This may include registering intellectual property protection for the brand identity, instructions on how to use the identity, assisting with the design of other media publications, and ensuring the brand identity is applied. used consistently and effectively.

In addition, after-sales policies can be applied to support customers in using and solving problems that arise related to the brand identity after the service contract has ended.

Brand identity design process for startups

Consulting service on brand identity design for startups

In order to support you in conveniently consulting on brand identity design, at Long Phan, we will provide consulting service on brand identity design for startups to you including:

• Consulting on necessary elements for brand identity design for startups;
• Consulting on brand positioning and style positioning for brand identity
• Research and evaluate the market to clearly understand competitors and the customers the startup is targeting.
• Consulting on logo design and brand identity elements
• Support developing brand identity
• Consulting on communication and marketing strategies to promote the brand
• Consulting on trademark protection registration

Consulting on brand identity design for startups

Brand identity design for startups is an essential element for startups to build a brand and establish a foothold in the market. Above is consulting information on designing a brand identity for startups. If customers still have questions or want to consult about brand identity design consulting services for startups, please contact Long Phan via Hotline 0906.735.386 for quick advice and support.